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isPartOf:"International journal of electronic commerce : IJEC"
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Werbewirkung
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Emerging topics and technologies in information sytems
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and systems research
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of information technology and management : IJITM
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International journal of technology marketing : IJTMkt
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Journal of Asian finance, economics and business : JAFEB
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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MIT sloan management review
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Technological forecasting & social change : an international journal
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Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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