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subject:"Mobile Business"
~person:"Gao, Tao"
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Mobile Business
Brand management
2
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Mobile Marketing
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Mobile business
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Mobile communications
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Mobile marketing
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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Branding
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Consumer acceptance of new marketing platforms
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Global marketing
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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Online-Marketing
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Wireless communications
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Youth consumers
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Gao, Tao
Ghose, Anindya
4
Andrews, Michelle
3
Bamoriya, Hemant
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Luo, Xueming
3
Acs, Zoltán J.
2
Audretsch, David B.
2
Brandt, Tobias
2
Broeckelmann, Philipp
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Dix, Steve
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Dwivedi, Yogesh Kumar
2
Foo, Pik-Yin
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Foster, Robert John
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Groß, Michael
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Han, Sang Pil
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Horst, Heather A.
2
Hughes, Laura
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Ida, Takanori
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Jamieson, Kyle
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Kesharwani, Ankit
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Kina, Jorge
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Koguchi, Teppei
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Kumra, Rajeev
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Kuroda, Toshifumi
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Laukkanen, Tommi
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Lekakos, George
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Lien, Jerry
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Liébana-Cabanillas, Francisco
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Mahatanankoon, Pruthikrai
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Malik, Anjali
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Neumann, Dirk
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Pagani, Margherita
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Pelet, Jean-Eric
2
Ramos de Luna, Iviane
2
Rohm, Andrew J.
2
Sharma, Sujeet Kumar
2
Shaw, Bijeta
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Shimul, Anwar Sadat
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Business horizons
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Journal of business research : JBR
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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