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~isPartOf:"Journal of philanthropy and marketing"
~subject:"charity advertising"
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charity advertising
Charitable organization
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Fundraising
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Gemeinnützige Organisation
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Wohltätigkeit
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Nonprofit-Organisation
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Consumer behaviour
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charities
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guilt
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Gross, Hellen P.
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Wymer, Walter
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Xu, Jie
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Journal of philanthropy and marketing
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
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2
The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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