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~subject:"Altruism"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of economic behavior & organization : JEBO
37
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
27
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Journal of behavioral and experimental economics
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Effects of negative social information on the willingness to support charities : the moderating role of regulatory focus
Le, Nhat Quang
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 111-122
Persistent link: https://www.econbiz.de/10012488856
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
3
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
4
The message in the box : how exposure to money affects charitable giving
Ekici, Ahmet
;
Shiri, Aminreza
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011876247
Saved in:
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