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~subject:"Theorie"
~subject:"Konsumentenverhalten"
~person:"Li, Yexin Jessica"
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Konsumentenverhalten
Altruism
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Altruismus
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Consumer behaviour
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Gemeinnützige Organisation
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Charity appeals
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Color psychology
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donation incentives
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Li, Yexin Jessica
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Bae, Mikyeung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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ECONIS (ZBW)
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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