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~isPartOf:"International journal of applied business and economic research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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International journal of applied business and economic research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Target the ego or target the group : evidence from a randomized experiment in proactive churn management
Matos, Miguel Godinho de
;
Ferreira, Pedro
;
Belo, Rodrigo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10011951293
Saved in:
2
Cluster & Rough Set Theory based approach to find the reason for customer churn
Khan, Mohammed Ahmar
;
Khan, Mohammed Abdul Imran
;
Aref, …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 439-455
Persistent link: https://www.econbiz.de/10011547541
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