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~isPartOf:"Handbook on cross-cultural marketing"
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Country image
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Handbook on cross-cultural marketing
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Ethics, CSR and sustainability (ECSRS) education in the Middle East and North Africa (MENA) region : conceptualization, contextualization, and empirical evidence
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The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
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