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Research in consumer behavior
HMD : Praxis der Wirtschaftsinformatik
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
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Wieser, Verena E.
;
Hemetsberger, Andrea
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2017
Persistent link: https://www.econbiz.de/10011593003
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"There will not be a World Cup" : the kratophanous power of the FIFA 2014 World Cup in Brazil
Rosenthal, Benjamin
;
Cardoso, Flavia
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2015
Persistent link: https://www.econbiz.de/10011657641
Saved in:
3
Online reception analysis : big data in quality research
Knudsen, Gry Høngsmark
;
Kjeldgaard, Dannie
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2014
Persistent link: https://www.econbiz.de/10010475573
Saved in:
4
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
5
Weddings as waste
Strandby, Kira
;
Askegaard, Søren
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2013
Persistent link: https://www.econbiz.de/10010239614
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