Kim, Hye‐Shin; Lynn Damhorst, Mary; Lee, Kyu‐Hye - In: Journal of Fashion Marketing and Management: An … 6 (2002) 3, pp. 277-302
This study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product...