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A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
Saved in:
2
External validity of market segmentation methods : a study of buyers of prestige cosmetic brands
Kim, Taehyun
;
Lee, Hoonyoung
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007625
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