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~subject:"Market research"
~subject:"Market segmentation"
~person:"Wedel, Michel"
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Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
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DeSarbo, Wayne
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1994
Persistent link: https://www.econbiz.de/10000917393
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
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DeSarbo, Wayne
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Wedel, Michel
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1993
Persistent link: https://www.econbiz.de/10000883528
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