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~subject:"Theorie"
~subject:"Co-branding"
~person:"Ahn, Jungyong"
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Ahn, Jungyong
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International journal of advertising : the review of marketing communications
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The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
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