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~subject:"Theorie"
~subject:"Markenimage"
~isPartOf:"Journal of international consumer marketing"
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Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
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Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
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Cost management in supply chains : with 26 tables
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
2
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
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