Williams, Helena A.; Robert L. Williams, Jr.; Omar, Maktoba - In: Transnational Marketing Journal 2 (2014) 1, pp. 21-35
This paper examines infrastructure considerations and the significance of co-creation and co-branding within the Culinary Transnational Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist, where...