//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Mohan, Mayoor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Co-branding"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Co-branding
2
Markenführung
2
Attitude toward the corporation
1
B-to-B-Marketing
1
B2B branding
1
Brand
1
Brand alliance
1
Brand alliances
1
Brand attitude
1
Brand image
1
Business-to-business marketing
1
Consumer behaviour
1
Global brands
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Local brands
1
Markenartikel
1
Markenimage
1
Perceived quality
1
Signaling theory
1
Strategic alliance
1
Strategische Allianz
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mohan, Mayoor
Ilicic, Jasmina
4
Mizera, Sue
3
Peitz, Martin
3
Baxter, Stacey M.
2
Bodet, Guillaume
2
Chiambaretto, Paul
2
Cohen, Justin
2
Faulkner, Margaret
2
Gurău, Călin
2
Hoff, Klaus
2
Lado Coustré, Nora
2
Lee, Chia-Lin
2
Lie, Po-Chien
2
Linder, Christian
2
Nguyen, Cathy
2
Norman, Andrew T.
2
Romaniuk, Jenni
2
Seidenstricker, Sven
2
Abu Saleh, Mohammad
1
Ahlert, Dieter
1
Ahn, Jungyong
1
Al Saed, Rashad
1
Alarcón, F.
1
Albers, Sönke
1
Albert, Noel
1
Alemany, M. M. E.
1
Alexandris, Kostas
1
Altmann, Philipp
1
Ambroise, Laure
1
Anders, Sven
1
Angle, Justin W.
1
Arbussà, Anna
1
Arima, Hiroe
1
Arnita, Devi
1
Aust, Gerhard
1
Baek, Tae Hyun
1
Baghi, Ilaria
1
Ballestar, María Teresa
1
Balling, Richard
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->