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type_genre:"Article in journal"
~subject:"Werbewirkung"
~isPartOf:"Journal of vacation marketing : an international journal"
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Journal of vacation marketing : an international journal
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Influencing Chinese travel decisions : the impact of celebrity endorsement advertising on the Chinese traveler to Macao
McCartney, Glenn
;
Ferreira Pinto, Jose
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10010390875
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