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~isPartOf:"Journal of marketing"
~person:"Lindridge, Andrew"
~person:"Kumar, V."
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Beziehungsmarketing
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2
Customer integration
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Lindridge, Andrew
Kumar, V.
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Journal of marketing
Journal of the Academy of Marketing Science
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Customer engagement marketing
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Handbook of research on customer engagement
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Journal of international marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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