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person:"Grönroos, Christian"
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Customer integration
8
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Marketing theory
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1970-1979
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Grönroos, Christian
Herstatt, Cornelius
35
Piller, Frank T.
27
Hippel, Eric von
26
Hollebeek, Linda D.
26
Füller, Johann
21
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
17
Franke, Nikolaus
15
Jacob, Frank
14
Leimeister, Jan Marco
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Brodie, Roderick J.
13
Conduit, Jodie
13
Cova, Bernard
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Schreier, Martin
13
Witell, Lars
13
Brem, Alexander
12
Fließ, Sabine
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Bilgram, Volker
11
Bretschneider, Ulrich
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Hadwich, Karsten
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Kristensson, Per
10
Nambisan, Satish
10
Roy, Sanjit
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Meddelanden från Svenska Handelshögskolan
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Journal of marketing management : MM
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Managing service quality : MSQ ; an international journal
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Marketing theory
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ECONIS (ZBW)
8
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1
Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer
;
Grönroos, Christian
;
Hilletofth, Per
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960
Saved in:
2
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
3
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
4
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
7
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
8
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
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