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subject:"Internet marketing"
~type_genre:"Case study"
~subject:"Stakeholder"
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19
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Journal of business research : JBR
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1
Stakeholder integration in service innovation
Jonas, Julia M.
-
2018
Persistent link: https://www.econbiz.de/10011718976
Saved in:
2
An introduction to industrial service design
Miettinen, Satu
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011562218
Saved in:
3
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
4
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
5
Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
Persistent link: https://www.econbiz.de/10009553608
Saved in:
6
On modeling value constellations to understand complex service system interactions
Kieliszewski, Cheryl A.
;
Maglio, Paul P.
;
Cefkin, Melissa
- In:
European management journal
30
(
2012
)
5
,
pp. 438-450
Persistent link: https://www.econbiz.de/10009631124
Saved in:
7
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
8
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
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