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~type_genre:"Arbeitspapier"
~type_genre:"Hochschulschrift"
~institution:"Chambre de commerce et d'industrie de Paris"
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
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Contrasting the evolutions and outcomes of "scale" and "link" alliances : evidence from the global auto industry
Garrette, Bernard
;
Dussauge, Pierre
-
1996
Persistent link: https://www.econbiz.de/10000952939
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