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~subject:"Markenführung"
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Brands : interdisciplinary perspectives
1
Impulse für die Markenforschung und Markenführung
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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ECONIS (ZBW)
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Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
Saved in:
2
Consuming caffeine : the discourse of Starbucks and coffee
Elliott, Charlene
- In:
Brands : interdisciplinary perspectives
,
(pp. 342-353)
.
2015
Persistent link: https://www.econbiz.de/10010478953
Saved in:
3
Corporate Social Responsibility als Instrument der Markenführung : welchen Beitrag kann CSR für die Positionierung von Kaffeemarken leisten?
Dabic, Marina
;
Mayerhofer, Wolfgang
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 107-127)
.
2008
Persistent link: https://www.econbiz.de/10003785193
Saved in:
4
Wie innovative Marken Märkte gestalten - das Beispiel Nescafé
Nentwich, Andreas
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 307-322)
.
2005
Persistent link: https://www.econbiz.de/10002970012
Saved in:
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