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isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Journal of business research : JBR
62
International journal of hospitality management
45
Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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Tourism management : research, policies, practice
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Springer eBook Collection
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Discussion paper / International Transport Forum
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of production economics
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Understanding collaborative consumption
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Working paper / National Bureau of Economic Research, Inc.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Tourism economics : the business and finance of tourism and recreation
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Share Economy : institutionelle Grundlagen und gesellschaftspolitische Rahmenbedingungen
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Cambridge journal of regions economy and society
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Australasian marketing journal
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Cogent business & management
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Consumer behavior review : CBR
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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MIS quarterly executive
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Is it worth sharing? : evaluating the role of content and emotions in viral marketing
Roy, Moumita
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Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 249-277)
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2016
Persistent link: https://www.econbiz.de/10011430669
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