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isPartOf:"IW policy papers : aktuelle politische Debattenbeiträge aus dem Institut der Deutschen Wirtschaft Köln"
~isPartOf:"Journal of marketing"
~subject:"Big Data"
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IW policy papers : aktuelle politische Debattenbeiträge aus dem Institut der Deutschen Wirtschaft Köln
Journal of marketing
Big Data : Anwendung und Nutzungspotenziale in der Produktion
1
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Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
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2
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
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