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~subject:"Social web"
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How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
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2
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
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