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Branchik, Blaine J.
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Journal of marketing theory and practice
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
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