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~type_genre:"Aufsatz im Buch"
~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
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Communication media
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Kommunikationsmedien
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Advertising media
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Calder, Bobby J.
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Diermeier, Daniel
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Kellogg on advertising & media : the Kellogg School of Management
The handbook of political economy of communications
25
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
Political economies of the media : the transformation of the global media industries
12
The right to tell : the role of mass media in economic development /The World Bank
10
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
The media industries and their markets : quantitative analyses
8
De Gruyter handbook of media economics
6
Medien im Marketing : Optionen der Unternehmenskommunikation
6
The global public relations handbook : theory, research, and practice
6
Advertising and violence : concepts and perspectives
5
Digital peripheries : the online circulation of audiovisual content from the small market perspective
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
5
Die Ökonomie des Sports in den Medien
4
Globalizing communications
4
Innovation durch Kommunikation : Kommunikation als Innovationsfaktor für Organisationen
4
Media and convergence management
4
Public Relations : ein Handbuch
4
Baltic media in transition
3
Corporate crime: issues of definition, construction and research
3
Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
3
Gesellschaft - Moderation & Präsentation - Medientechnik
3
Handbook of media economics ; Volume 1B
3
Handbuch Medienmanagement
3
Handbuch Unternehmenskommunikation
3
Handbuch Verbandskommunikation
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Mediating business : the expansion of business journalism
3
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
3
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
3
New media and public relations
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Structural change in transportation and communications in the knowledge society
3
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
3
The Oxford handbook of information and communication technologies
3
The Routledge companion to advertising and promotional culture
3
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
3
A research agenda for media economics
2
Advertising in developing and emerging countries : the economic, political and social context
2
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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2
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
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3
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
4
Managing public reputation
Diermeier, Daniel
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 178-195)
.
2008
Persistent link: https://www.econbiz.de/10003755919
Saved in:
5
The integration of advertising and media content : ethical and practical considerations
Kolsky, Richard
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 266-281)
.
2008
Persistent link: https://www.econbiz.de/10003755928
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