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~type_genre:"Aufsatz im Buch"
~isPartOf:"The media industries and their markets : quantitative analyses"
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The media industries and their markets : quantitative analyses
The handbook of political economy of communications
25
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
Political economies of the media : the transformation of the global media industries
12
The right to tell : the role of mass media in economic development /The World Bank
10
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
De Gruyter handbook of media economics
6
Medien im Marketing : Optionen der Unternehmenskommunikation
6
The global public relations handbook : theory, research, and practice
6
Advertising and violence : concepts and perspectives
5
Digital peripheries : the online circulation of audiovisual content from the small market perspective
5
Kellogg on advertising & media : the Kellogg School of Management
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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Die Ökonomie des Sports in den Medien
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Globalizing communications
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Innovation durch Kommunikation : Kommunikation als Innovationsfaktor für Organisationen
4
Media and convergence management
4
Public Relations : ein Handbuch
4
Baltic media in transition
3
Corporate crime: issues of definition, construction and research
3
Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
3
Gesellschaft - Moderation & Präsentation - Medientechnik
3
Handbook of media economics ; Volume 1B
3
Handbuch Medienmanagement
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Handbuch Unternehmenskommunikation
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Handbuch Verbandskommunikation
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Mediating business : the expansion of business journalism
3
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
3
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
3
New media and public relations
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Structural change in transportation and communications in the knowledge society
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
3
The Oxford handbook of information and communication technologies
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The Routledge companion to advertising and promotional culture
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
3
A research agenda for media economics
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Advertising in developing and emerging countries : the economic, political and social context
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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ECONIS (ZBW)
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1
Quantitative analyses of the media industries and of their markets : concluding comments
Güvenen, Orhan
- In:
The media industries and their markets : quantitative …
,
(pp. 220-225)
.
2010
Persistent link: https://www.econbiz.de/10008772846
Saved in:
2
Preference for flat-rate media access fees : a behavioural economics interpretation
Mitomo, Hitoshi
;
Otsuka, Tokio
- In:
The media industries and their markets : quantitative …
,
(pp. 155-170)
.
2010
Persistent link: https://www.econbiz.de/10008772855
Saved in:
3
Measuring media concentration for the purposes of ensuring pluralism and diversity
Iosifidis, Petros
- In:
The media industries and their markets : quantitative …
,
(pp. 108-124)
.
2010
Persistent link: https://www.econbiz.de/10008772858
Saved in:
4
The dynamics of media concentration : the American experience
Noam, Eli M.
- In:
The media industries and their markets : quantitative …
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10008772861
Saved in:
5
The dynamics of media business models : innovation, versioning and blended media
Badillo, Patrick-Yves
;
Bourgeois, Dominique
- In:
The media industries and their markets : quantitative …
,
(pp. 64-86)
.
2010
Persistent link: https://www.econbiz.de/10008772862
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6
The management of a hybrid broadcasting model : reconciling public and commercial interests
Fiser, Suzana Zilic
- In:
The media industries and their markets : quantitative …
,
(pp. 49-63)
.
2010
Persistent link: https://www.econbiz.de/10008772865
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7
Transformation of internet-based companies' business models : ten years after the Dot.com Burst
Garonne, Christophe
;
Weygand, Félix
- In:
The media industries and their markets : quantitative …
,
(pp. 26-48)
.
2010
Persistent link: https://www.econbiz.de/10008772866
Saved in:
8
Impediments to a global information society
Picard, Robert G.
- In:
The media industries and their markets : quantitative …
,
(pp. 14-25)
.
2010
Persistent link: https://www.econbiz.de/10008772867
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