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~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~person:"Koschnick, Wolfgang J."
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FOCUS enzyklopädisches Wörterbuch : Marketing, Management, Marktkommunikation, Medien ; Englisch/Deutsch
Koschnick, Wolfgang J.
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2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003810795
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FOCUS encyclopedic dictionary : marketing, management, market communication, media ; German/English
Koschnick, Wolfgang J.
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2009
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2. ed.
Persistent link: https://www.econbiz.de/10003811013
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3
Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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