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~subject:"Social Web"
~person:"Asada, Akira"
~person:"Black, Iain"
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Social Web
Brand management
3
Community
3
Consumer behaviour
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Gemeinschaft
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Markenführung
3
Professional sports
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Sport organization
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brand community
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group perception
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spectator sports
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Arbeitsgruppe
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Partial least squares
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Asada, Akira
Black, Iain
Leimeister, Jan Marco
5
Hummel, Johannes
3
Krcmar, Helmut
3
Bennemann, Stefan
2
Eschle, Melanie
2
Fremuth, Natalie
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Hamari, Juho
2
Ko, Yong Jae
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Kumar, Jitender
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Ozturkcan, Selcen
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Veloutsou, Cleopatra
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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1
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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