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~subject:"Social Web"
~person:"Bennemann, Stefan"
~person:"Veloutsou, Cleopatra"
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Social Web
Beziehungsmarketing
4
Community
4
Gemeinschaft
4
Relationship marketing
4
Social web
4
Brand communities
2
Brand community participation
2
Brand management
2
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Lkw-Industrie
2
Markenführung
2
Mobile Marketing
2
Mobile marketing
2
Network
2
Netzwerk
2
Truck industry
2
USA
2
United States
2
Brand community commitment
1
Brand community integration
1
Brand community roles
1
Company-managed brand community
1
Consumer-run brand community
1
Role theory
1
Working consumers
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Bennemann, Stefan
Veloutsou, Cleopatra
Leimeister, Jan Marco
5
Hummel, Johannes
3
Krcmar, Helmut
3
Asada, Akira
2
Eschle, Melanie
2
Fremuth, Natalie
2
Hamari, Juho
2
Ko, Yong Jae
2
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2
Matei, Sorin Adam
2
Ozturkcan, Selcen
2
Schröder, Jesko
2
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2
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2
Ahmad, Alaeddin Mohammad Khalaf
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bantleon, Andrea
1
Barrie, Lance
1
Barès, Franck
1
Bauer, Hans H.
1
Baxter, Stacey
1
Bean, Jonathan
1
Belk, Russell W.
1
Bhardwaj, Neha
1
Billore, Aditya
1
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Journal of business research : JBR
2
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
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ECONIS (ZBW)
4
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1
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
3
Virtuelle Communities als Instrumente des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
4
Virtuelle Communities als Instrument des Internet-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 258-278)
.
1999
Persistent link: https://www.econbiz.de/10001441719
Saved in:
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