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~isPartOf:"Diversity in European marketing : text and cases"
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Diversity in European marketing : text and cases
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Managing the contemporary multinational : the role of headquarters ; [this book is the result of an international workshop on the role of headquarters in the contemporary multinational ; it was held in September, 2007 at Uppsala University in connection with the retirement of Professor Mats Forsgren]
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How companies organize their European business : the role of regional headquarters
Schlegelmilch, Bodo B.
;
Ambos, Björn
- In:
Diversity in European marketing : text and cases
,
(pp. 195-218)
.
2012
Persistent link: https://www.econbiz.de/10009531585
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