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Springer Fachmedien Wiesbaden
Department of Business Economics and Public Policy, Kelley School of Business
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Department of Economics, University of Crete
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Théorie Économique, Modélisation, Application (THEMA), Université de Cergy-Pontoise
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Université Paris-Dauphine (Paris IX)
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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