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~person:"Helmig, Bernd"
~person:"Boddewyn, Jean J."
~subject:"EU countries"
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Helmig, Bernd
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "State-of-the-art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
6
,
pp. 550-578
Persistent link: https://www.econbiz.de/10001388677
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