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~person:"Helmig, Bernd"
~person:"Ciliberto, Federico"
~type_genre:"Aufsatz in Zeitschrift"
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
; …
- In:
The Rand journal of economics
47
(
2016
)
4
,
pp. 1029-1056
Persistent link: https://www.econbiz.de/10011665458
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2
Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "State-of-the-art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
6
,
pp. 550-578
Persistent link: https://www.econbiz.de/10001388677
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