//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Comparative advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Vergleichende Werbung
155
Comparative advertising
133
Werbewirkung
61
Advertising effects
56
Werbung
47
Advertising
45
Deutschland
42
Consumer behaviour
34
Konsumentenverhalten
34
Germany
28
comparative advertising
23
USA
21
United States
21
Theorie
19
Theory
19
EU countries
18
EU-Staaten
18
Comparison
12
Vergleich
12
Advertising regulation
11
Brand image
11
Markenimage
11
Werbebeschränkung
11
Brand management
10
Markenführung
10
Wettbewerbsrecht
10
Comparative Advertising
8
Welfare analysis
8
Wohlfahrtsanalyse
8
Competition law
7
Product quality
7
Produktqualität
7
Signalling
7
Costs
6
India
6
Indien
6
Kosten
6
Markenrecht
6
Marketing management
6
Marketingmanagement
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dianoux, Christian
1
Ehrich, Kristine R.
1
Herrmann, Jean-Luc
1
Laczniak, Russell N.
1
Muehling, Darrel D.
1
Srivastava, R. K.
1
Zeitoun, Helen
1
more ...
less ...
Published in...
All
International journal of comparative management
1
Journal of current issues and research in advertising : JCIRA
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
2
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
3
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->