//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Europäische Hochschulschriften / 2"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Comparative advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Vergleichende Werbung
3
Deutschland
2
Germany
2
Theorie
2
Theory
2
Advertising effects
1
Advertising regulation
1
Comparative advertising
1
EU countries
1
EU-Staaten
1
Economic analysis of law
1
Economics of information
1
Informationsökonomik
1
Market entry
1
Markteintritt
1
Markttransparenz
1
Psychology of advertising
1
Rechtsökonomik
1
Werbebeschränkung
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
3
Author
All
Menke, Burkhart
2
Esch, Franz-Rudolf
1
Fischer, Alexander
1
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Europäische Hochschulschriften / 2
Journal of business research : JBR
5
Journal of advertising research
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
DICE discussion paper
2
ERIM Report Series Reference
2
Economics Papers from University Paris Dauphine
2
Europäisches Wirtschafts- und Steuerrecht : EWS ; Betriebs-Berater Europa
2
Hamburger Schriften zur Marketingforschung
2
Handelsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
MPRA Paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Rechtswissenschaftliche Forschung und Entwicklung
2
Schriftenreihe Unternehmensführung und Marketing
2
THEMA Working Papers
2
The Rand journal of economics
2
Theorie und Forschung
2
Theorie und Forschung / Rechtswissenschaften
2
University of Lüneburg Working paper series in economics
2
Wettbewerb in Recht und Praxis : wrp
2
Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
2
Working Papers / Department of Economics, University of Crete
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
7 VJLA 2012 (2) 18
1
Abante
1
Advertising in developing and emerging countries : the economic, political and social context
1
Annals - Economy Series
1
Arbeitspapiere
1
Asia Pacific journal of marketing and logistics
1
Betriebs-Berater : BB
1
CEPR Discussion Papers
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
1
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Vergleichende Werbung
Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
Persistent link: https://www.econbiz.de/10003766147
Saved in:
2
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10000373513
Saved in:
3
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10004175543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->