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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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7 VJLA 2012 (2) 18
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Advertising in developing and emerging countries : the economic, political and social context
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Cracking the code : leveraging consumer psychology to drive profitability
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Esch, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 645-668)
.
2009
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