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~person:"Fahey, Liam"
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Handbook of business-to-business marketing
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Strategy & leadership : a publication of Strategic Leadership Forum
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ECONIS (ZBW)
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Competitor intelligence : enabling B2B marketing strategy
Fahey, Liam
- In:
Handbook of business-to-business marketing
,
(pp. 145-162)
.
2012
Persistent link: https://www.econbiz.de/10009500187
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Exploring "analytics" to make better decisions - the questions executives need to ask
Fahey, Liam
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003902986
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