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The "response-to-failure" scale : predicting behavior following initial self-control failure
Zemack-Rugar, Yael
;
Corus, Canan
;
Brinberg, David
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 996-1014
Persistent link: https://www.econbiz.de/10009688748
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