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~isPartOf:"Journal of promotion management : JPM"
~subject:"limited capacity model (LCM)"
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limited capacity model (LCM)
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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