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person:"Poels, Karolien"
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Video game
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Advertising effects
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Poels, Karolien
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
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Teipen, Christina
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Cox, Joe
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Engelstätter, Benjamin
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Müller-Lietzkow, Jörg
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Vashisht, Devika
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Wagner, Gert G.
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Zackariasson, Peter
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Argentesi, Elena
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Bell, Mark W.
6
Breuer, Markus
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Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Harviainen, J. Tuomas
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Waiguny, Martin K. J.
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Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
5
Ghosh, Tathagata
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Advertising in new formats and media : current research and implications for marketers
1
Digital advertising : theory and research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
4
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1
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
Saved in:
2
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
3
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
4
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
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