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~subject:"Innovation management"
~person:"Schewe, Gerhard"
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Innovation management
Apple Computer Inc.
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Competitive strategy
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Computer industry
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Computerindustrie
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IBM Corporation
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Imitation strategy
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Imitationsstrategie
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Innovationsmanagement
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Schewe, Gerhard
Brown, Shona L.
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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ECONIS (ZBW)
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Schewe, Gerhard
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 49-69)
.
2007
Persistent link: https://www.econbiz.de/10003510427
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