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~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~type_genre:"Interview"
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Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
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