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~person:"Fassott, Georg"
~person:"Van den Poel, Dirk"
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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
8
IT-gestütztes Marketing
8
Beziehungsmarketing
4
Relationship marketing
4
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3
Theory
3
B-to-B-Marketing
2
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Fassott, Georg
Van den Poel, Dirk
Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Belz, Christian
5
Castillo, David
5
Diller, Hermann
5
Knackstedt, Ralf
5
Kridel, Donald J.
5
Peppers, Don
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Rogers, Martha
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Baker, Stephen
4
Casillas, Jorge
4
Decker, Reinhold
4
Fisher, Marshall L.
4
Hanssens, Dominique M.
4
Leußer, Wolfgang
4
Merzenich, Melanie
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Meyer, Jörn-Axel
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Oehler, Karsten
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Sander, Stefan
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Temme, Thorsten
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Backhaus, Klaus
3
Biesel, Hartmut H.
3
Blattberg, Robert C.
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Chen, Qimei
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Coussement, Kristof
3
Dastani, Parsis
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Drake, Perry D.
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Drozdenko, Ronald G.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Kaiserslauterer Schriftenreihe Marketing
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
7
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
Eggert, Andreas
(
contributor
);
Fassott, Georg
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001555268
Saved in:
8
Vertriebsinformationssysteme als Baustein des Electronic Commerce
Fassott, Georg
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 361-374)
.
1999
Persistent link: https://www.econbiz.de/10001366303
Saved in:
9
Schulungskonzept für die Einführung von Vertriebsinformationssystemen
Fassott, Georg
-
1998
Persistent link: https://www.econbiz.de/10004028619
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