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~source:"usbk"
~person:"Diller, Hermann"
~person:"Heinzelbecker, Klaus"
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Search: subject_exact:"Computer-assisted marketing"
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Marketinginformationssystem
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Information
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Informationssystem
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Produktmanagement
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Diller, Hermann
Heinzelbecker, Klaus
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ECONIS (ZBW)
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Marketing-Informationssysteme
Heinzelbecker, Klaus
-
1985
Persistent link: https://www.econbiz.de/10004019895
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Partielle Marketing-Informationssysteme : Moduln für computerunterstützte Entscheidungen in Marketing, Verkauf, Vertrieb
Heinzelbecker, Klaus
-
1977
Persistent link: https://www.econbiz.de/10004038611
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3
Produkt-Management und Marketing-Informationssysteme : Tätigkeitsbild und Informationsbedarf des Produkt-Managers als Determinanten der Ausgestaltung von Marketing-Informationssyst...
Diller, Hermann
-
1975
Persistent link: https://www.econbiz.de/10009606662
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