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~person:"Reutterer, Thomas"
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Geographic information system
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Reutterer, Thomas
Eppler, Martin J.
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Journal of marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Quantitative marketing and marketing management : …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009621894
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2
Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
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