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person:"Choi, Yung Kyun"
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Search: subject_exact:"Computerspiel"
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Video game
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Choi, Yung Kyun
Castronova, Edward
21
Ward, Michael R.
14
Claussen, Jörg
10
Storz, Cornelia
10
Kretschmer, Tobias
9
Sreejesh, S.
9
Teipen, Christina
9
Wagner, Gert G.
8
Bell, Mark W.
7
Cox, Joe
7
Engelstätter, Benjamin
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Kolb, Albert
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Müller-Lietzkow, Jörg
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Vashisht, Devika
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Zackariasson, Peter
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Aguzzoni, Luca
6
Argentesi, Elena
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Breuer, Markus
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Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Dürsch, Peter
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Oechssler, Joerg
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Pabilonia, Sabrina Wulff
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Pavenkov, Oleg
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Pelsmacker, Patrick de
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Rubtcova, Mariia
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Scholz, Tobias M.
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Waiguny, Martin K. J.
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Buijzen, Moniek
5
Cauberghe, Verolien
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Franses, Philip Hans
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Journal of consumer behaviour : an international research review
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
2
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
3
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
4
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
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