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~person:"Aggarwal, Pankaj"
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Strong brands, strong relationships
Sammlung Politeia : Veröff. d. Internationalen Instituts für Sozialwissenschaft und Politik der Universität Fribourg
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Sammlung Politeia : Veröffentlichungen des Internationalen Instituts für Sozialwissenschaft und Politik Universität Freiburg, Schweiz
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships
Wan, Jing
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Aggarwal, Pankaj
- In:
Strong brands, strong relationships
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(pp. 119-134)
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2015
Persistent link: https://www.econbiz.de/10011313052
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