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person:"Voeth, Markus"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Marketing : ZFP ; journal of research and management
Die Betriebswirtschaft : DBW
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation und Absatz
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Journal of business economics : JBE
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Neue betriebswirtschaftliche Forschung : Nbf
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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Voeth, Markus
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 119-132
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