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~subject:"Schätzung"
~subject:"Präferenztheorie"
~person:"Divine, Richard L."
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Search: subject_exact:"Conjoint measurement"
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Schätzung
Präferenztheorie
Conjoint analysis
2
Conjoint-Analyse
2
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
Theory of preferences
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discount
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local coupons
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choice based conjoint analysis
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choice-based conjoint analysis
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Divine, Richard L.
Huber, Frank
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Helm, Roland
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Skiera, Bernd
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Steiner, Michael
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Bouyssou, Denis
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Chrzan, Keith
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Imami, Drini
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Journal of promotion management : JPM
2
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ECONIS (ZBW)
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
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